Chicktastic Resources Just for You!

We try to keep the jargon to a minimum, however sometimes is cannot be helped.  In those times you can refer to this handy list!


Animated GIF

A small animation based on continuous GIF images, giving the impression of movement or action.

Call to Action (CTA)

Specific text, image, banner or button that uses persuasive, action-oriented words that urges a visitor on a website to act. CTAs are designed to move a visitor from one page to the next and persuade them to take an expected, predetermined action. (e.g. Download a Whitepaper, Register for a Webinar, Contact Us, Learn More, etc.).


Stands for Cyan, Magenta, Yellow, and Key color (aka — black);  this color model (also called process color, four color) is a subtractive color model  used in color printing.

Content Management System (CMS)

A software system that is used to control the content on your website. This allows you to login into the “backend” of your website and edit the text and images. Some examples include WordPress and Drupal.  A CMS is designed to simplify the publication of website content, without requiring technical knowledge of HTML or the uploading of files.

CSS (Cascading Style Sheets)

The code that developers use to designate how a web page should be presented to the end user. It formats the look and feel of your website, and sets global styles for fonts, colors, images, menus, etc.

EPS (Encapsulated PostScript)

A common vector file format allowing a graphic to be resized without altering the quality or resolution. Designers often request this type of file when needing a business’ logo if used on multiple mediums or large formats.


A small icon image that is associated with a specific website, usually containing the company logo or a variation. The favicon is displayed in either the title bar or tab of the browser and also appears with bookmarks.

FTP (File Transfer Protocol)

An Internet standard that permits file uploading and downloading with other computers on the Internet.

GIF (Graphics Interchange Format)

GIF images display up to 256 colors. It supports animation and allows an individual palette of 256 color for each frame. The color limitation makes the GIF format inappropriate for reproducing color photographs and other images with consistent color. GIF images are compressed using the LZW lossless data compression method to decrease the size of the file without corrupting the visual quality.

HTML (Hypertext Markup Language)

The markup language that is used to construct web pages and display content like text, images, video and links on the web.  It’s often used in conjunction with other languages that allow the web developer to add functionality, such as CSS, PHP and JavaScript. HTML code refers to the markup language that is used to build web pages.

IP (Internet Protocol Address)

A number that uniquely identifies each computer or device connected to the Internet; usually consists of four groups of numbers, each separated by a period.  For example 123,456,789,000

JPEG (Joint Photographic Electronic Group)

A common process for compressing digital images.

PDF (Portable Document Format)

Developed by Adobe Systems in its software program, Adobe Acrobat, to serve as a universal browser. Files can be downloaded over the web and viewed page by page, provided the user’s computer has installed the application.

PNG (Portable Network Graphics)

PNG (usually pronounced “ping”), is used for lossless compression. The PNG format displays images without jagged edges while keeping file sizes rather small, making them popular on the web. PNG files are generally larger than GIF files.

Search Engine Optimization (SEO)

Tools to help search engines understand the information on your website in order to rank higher in organic search results. This includes having title tags, meta descriptions and ALT tags for images on your website.

Style Guide

A document that includes all of the colors, fonts, and branding guidelines for a website, brochure, book or complete brand.

SWF (Small Web Format)

File format for displaying animations on the web. A SWF is created by the program Adobe Flash and can’t be edited. To edit a flash file, you need the original .fla extension file.

TIFF (Tagged Image File Format)

A graphic file format used for storing images . TIFF is a commonly used file format for high color depth images.


Stands for “What You See Is What You Get.”  It’s the interface inside a CMS that applies styles to text and graphics and allows the user to see what the content will look like. This allows marketers to edit content in their website without coding knowledge.

Zip (Zone Information Protocol)

This is a way of compressing files into a smaller size, so they can be transferred with more ease over the Internet or any other means.